About Us

Dissero Brands

Our Mission Statement is  'Ideas that touch the world’.

‘Dissero’ (Latin and means “to sow and scatter seed”) which is fitting as we are a company dedicated to creating and growing ideas into global brands

In addition to our brand rachaelhale® we have recently launched Wag Alley™.  This new  brand features a range of delightful animal characters - Pirates, Army Commandos, Soccer Stars and Racing Drivers which are all guaranteed to spark imagination and appeal to your sense of fun and adventure.

Whether establishing licensed brand properties such as rachaelhale® - 'the world’s most lovable animals' or evolving an exciting prototype like iCube® - 'the smart storage system', Dissero Brands expertise assures a quality and creativity that is the signature of our success.

Dissero Brands is ranked amongst the Top 100 Global Licensors -  Source: Global License Survey of Top 100 Global Licensors 2007, 2008, 2009. 

RACHAELHALE®

The world’s most lovable animals

Since launching in 1995, the rachaelhale® brand has become a global success story synonymous with ‘the world’s most lovable animals’. Transcending age, language, and culture, the brand’s unique personalities and enchanting images inspire and delight all they touch.

Featuring an exciting, ever expanding range of products including: calendars, cards and stationery; apparel, cosmetics and fashion accessories; school bags, back to school items; giftware and keepsakes; ‘rachaelhale®- The world’s most lovable animals’ continues to charm new markets and find new homes.

With its universal and timeless appeal, this evergreen brand offers licensees exciting opportunities. Please contact us to begin your journey in the company of the world’s most lovable animals.  

Charity

Pets enrich our lives creating a very special bond of friendship and unconditional love. They give so much and demand so little. Such loyalty and love cannot be bought, but it is freely given. In return we support and are pleased to work with the charities and organizations that are helping to make our world a truly lovable place for animals.