April 26, 2019- Rachael Hale has partnered with New York based home textiles manufacturer, Britannica Home Fashions, to develop an extensive range of Rachael Hale home textiles and travel gear now available in all Bed, Bath & Beyond retail locations and on bedbathandbeyond.com. The collection includes some of Rachael Hale’s most iconic animal imagery of cute and cuddly cats and dogs translated onto plush cotton hooded towels, cozy reversible throws, pillow cases, door stops, string lights and decorative pillows. The multi-sku line also includes adorable and functional travel essentials such as hard-cased luggage, BPA-free stainless steel water bottles, memory foam neck pillows and umbrellas. In support of the launch, Rachael Hale has launched a comprehensive marketing campaign that includes online giveaways, influencer marketing, targeted social media and event marketing that all highlight the new collection.
“We are so excited to give animal lovers a new way to experience the Rachael Hale brand in their homes and when they’re on the go,” said Julie Newman, Owner of Rachael Hale. “The product range is excellent quality and competitively priced, making them perfect gifts for animal lovers of all ages.”